Followers are the currency that sozialy marketers promise to earn through any social media initiatives. The big question is how the accumulation of followers reflects on the business. How followers impact businesses in earning more dollars especially for small and medium-size business (SMB)?
When someone follows you on Twitter, you gain an opportunity to interact with that person over time. Not only has this but they also provided you access for private conversation through direct message (DM). As this is the golden opportunity for outreach and developing customer relationship. As followers learn more about your business and offerings through your tweets and messages they become more loyal. According to a survey done by Twitter, 73% of respondents say they feel more positive about an SMB after they follow that business and read its Tweets. They are more likely to take action on the shared information via Twitter than another mode of advertising.
As obvious as it may be, when sharing someone else’s content, including their Twitter handle in your tweet can help your follower growth. This simple gesture, not only helps improve your engagement rates, but also it increases the chances of getting followed by these users.
The same goes for hashtags. Every hashtag represents a Twitter community that users are a member of. For example, if I am interested in #Social Media I would most likely follow this hashtag on Twitter. Using hashtags that are relevant to the content you’re sharing and your industry, basically puts you on the Twitter map, brings you followers that matter to you and are more likely to engage.
Since the icon grid follower status is not much help if you have hundreds or thousands of followers you have two other options to find your friends in Twitter. You may either click right below the icon grid follower status and select ‘View All’ or you may click the Followers link up at the top underneath the number of followers you have. Both links take you to the same page. This is where you will have pages of followers that seem to have no order to them.
What determines twitter follower order? The most recent individuals that started following you will be on page one and the individuals that started following you a long time ago are towards the end. The order is based upon when they started following you. The latest person to follow you will be in the number one spot on page one. So if you are looking for someone specific you need to know about when they started following you. When they began following you determines the order they appear in Twitter.
Make a special hashtag of your own and tweet it often, you never know when someone might see it and start using it and one day when you see the trending hashtags your hashtag is among the trending ones.